Night Shyamalan’s “The Happening” opened far better - on June 12, it bowed in third place with $30.5 million - but with a 66% drop in its second weekend, it spent only three weeks in the top 10 and is wrapping up its run with just more than $63 million. Mike Myers’ “The Love Guru,” which opened in fourth place on June 20, spent just two weeks in the top 10 and is limping out of theaters with just $31.4 million to its name. Today, eight weeks in the top 10 - which generally requires that a movie is playing in at least 1,000 locations - is a significant achievement.īy contrast, some of this summer’s less successful movies had the theatrical half-life of a June lightning bug one or two weekends and they fell off the radar. Five years later, “Indiana Jones and the Last Crusade” spent 10 weeks in the top 10. In fact, as the summer progresses and more movies enter release, it becomes harder and harder to hold on to theaters.īut look at how the whole process has accelerated: In 1984, “Indiana Jones and the Temple of Doom,” the second film in the franchise, spent 12 weeks in the top 10. Now eight weeks in the top 10 is nothing to sneeze at these days. Dead Man’s Chest released on July 7, 2006, to a then astonishing 136M opening weekend and became the fastest film to cross the billion-dollar mark when it did so in just 63 days. In fact, “Iron Man” is the only film to have spent eight weeks in the weekend top 10 this summer fellow Paramount release “Indiana Jones and the Kingdom of the Crystal Skull,” which is jousting with “Iron Man” for the summer’s top spot with just more than $310 million to date, came close but dropped out after seven weeks.
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